How Rollups gets customers onto a live call with its team in under 30 seconds
Rollups supports companies, their law firms and their investors through financings and liquidity programs, where a question often needs a live answer. Cal.com's instant booking puts a user in front of the Rollups team in less than 30 seconds, and round robin and team pages spread the sales and support load.
Want to try Cal.com yourself? Get started free or book a demo.

Rollups helps startups raise from many investors through one entity and consolidate existing stakeholders into a single line on the cap table, powered by AngelList.
- Industry
- Venture / FinTech
- Website
- rollups.com
The Organization: Rollups lets startups raise from many investors through a single Roll Up Vehicle and consolidate existing stakeholders into one line on the cap table. Its team works with the company, the company's law firm and its investors at the same time, usually in the middle of a financing or a liquidity program, when the clock is running.
The Challenge: Timely support is the product. Some questions can be answered in writing; others need a person on a video call, right now, while the law firm is waiting on a signature or an investor is halfway through onboarding. Rollups needed a way to make those live conversations happen as fast as possible without a scheduler in the middle.
The Solution: Rollups manages its time across sales and customer support on Cal.com. Sales meetings and demos, client onboarding and technical consultations run through the same team, with round robin and team pages deciding who takes which conversation. For the moments that cannot wait, instant booking lets a user speak to someone on the Rollups team in less than 30 seconds.
Want to try Cal.com yourself? Get started free or book a demo.
Why Cal.com?: An interface the team picked up without training, integrations with the calendar and CRM tools already in place, and the team features that spread the load: round robin and team pages.
“Timely support is key, and sometimes that support needs to be live, over video. Cal makes that happen as fast as possible with its instant booking feature that enables our users to speak to someone on our team in less than 30 seconds.”
The Impact: Companies, law firms and investors get a person when they need one, and the Rollups team spends its time on the call rather than on arranging it.
Find the interview with Rollups below:
What do you use Cal.com for?
Sales meetings and demos, client onboarding and setup, and technical support and consultations.
How does Cal.com fit into your work?
We use Cal to manage our time within our sales and customer support efforts.
Which features matter most?
Ease of use and the intuitive interface, integrations with other tools such as calendar and CRM, and the team features: round robin and team pages.
What has Cal.com changed for you?
Rollups supports companies, their law firms, and their investors during important financings and liquidity programs. Timely support is key, and sometimes that support needs to be live, over video. Cal makes that happen as fast as possible with its instant booking feature that enables our users to speak to someone on our team in less than 30 seconds.